Jeremy Jusoh on LinkedIn: Have you heard of New Wave quirk? In the current era of hyper-stylized… (2024)

Can a company own a colour? Cadbury eggs is a household staple all across the UK, and has argued that the Pantone colour 2865c and its use ought to be part of their trademark.This case was ultimately dismissed, and opens up the colour to be used by competitors or would be knock-offs.Im wholly unqualified to speak to the legalities but what I can say is; It is important for a bramd to not be solely reliant on one aspect!At Futureform we often argue the case for a dynamic brand which can be flexible and dynamic in order to be able to "roll with the punches". A brand that comes to mind that doe this very well is Oatly. I couldnt point to one specific aspect of their brand that stands out as their one thing, yet as a whole a completely recognisable!What are your thoughts?#branding #packaging #dynamicbranding

Incredibly interesting deep dive into the BIRKENSTOCK journey.I often hear in the business world the question of "Ok you have a nice product, but not a business! Whats next?" This story shows us that doing one thing, and one thing well can be the key to growing a very successful company!One thing that stood out to me was that their growth was determined by their ability to ride the wave of hype that they previously failed to do. Having a brand that is not rigid and able to accept new contexts was key for Birkenstock to be able to grow a large audience.

Concept presentation. When looking at something new for the very first time, our brains are evolved to search for an association to something we have seen in the past (This mushroom looks like that mushroom that poisoned John). We believe connection a brand is built, not only for your audience but also for yourself! For us it is important that when we show, we not only present something beautiful, but also meaningful that highlights onto the values that you will have to present everyday.We always like to show multiple concepts & contexts to really paint a picture of what a brand can look like in real life! Here are some unused concepts from one of our design presentations

Illustrations highlight important ideas!They can be a fantastic way to breath new life into your brand. Even if you are not able to change your logo.It is often very difficult to represent complex ideas and emotional concepts with words alone. Illustrations can add that extra level of interest to support your vision. The type of illustration you choose lets you customer know exactly the vibe they can expect from your product or service!

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Why is inclusivity important? Samsas came to us with a clear vision, They stood apart from regular leadership consulting and made inclusivity a core part of their missionThe research showed that organisations knew that inclusion was an important box to tick but they saw it as an expensive & tedious process when in reality, it brings innovation and more employee retention!The logo reflects the concept of growth and the icons play with the idea of widening your perspectives and directionality. It was important that the overall design felt really clean and professional and had injections of bold colour and carefully selected photography to feel more personal.#branding #logodesign #inclusivity

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I'm about a third through this guide from Johan Jörgensen,Sweden Foodtech and House of Innovation and every couple of paragraphs I have to do a double take and be like "what??? I had no idea!!!". Really eye opening stuff, highly recommend to anyone interested in sustainability!

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Logos have to be super simple, right? 🧐The sign of a great logo is that it creates that feeling you want your customers to associate with your business - in the case of Fox & Bear, that is a happy and playful one.The key with more detailed logos like this one is to make sure the design still works in black and white and small formats. If your company name is quite long, try using an icon or monogram for your social media profile images and mobile version of your website 🌱How do you want people to feel when they see your logo?#brandidentity #logodesign #sustainablebusiness #branding

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