From Graceland to Raceland: Elvis’ Pink Cadillac to Headline Charlotte Motor Speedway’s Pennzoil AutoFair (2024)

From Graceland to Raceland: Elvis’ Pink Cadillac to Headline Charlotte Motor Speedway’s Pennzoil AutoFair (1)

Monday, January 27, 2020

From Graceland to Raceland: Elvis’ Pink Cadillac to Headline Charlotte Motor Speedway’s Pennzoil AutoFair

Move over, Richard Petty and Steve Kinser: another famous car belonging to the king is coming to Charlotte Motor Speedway. Elvis Presley’spink-and-white 1955 Cadillac, the car most associated with the king and the birth of rock ‘n’ roll music, will roll into Charlotte Motor Speedway to serve as the centerpiece attraction for the April 2-5 Pennzoil AutoFair.

Other than a trip to London in 2015, the iconic Fleetwood sedan – recognized as one of the most famous American-made cars – has not been displayed outside of Memphis since Elvis Presley’s Graceland opened for tours in 1982. Currently the car resides in the new Presley Motors exhibit in the Elvis Presley’s Memphis entertainment and exhibit complex across the street from Graceland.

Charlotte Motor Speedway, which celebrates its 60thanniversary this year, was no stranger to Presley during his remarkable career. Alongside Nancy Sinatra, Presley starred in the 1968 movie “Speedway,” which was filmed at Charlotte Motor Speedway. By then, Presley was a worldwide star.

“We are thrilled to join in celebrating the Charlotte Motor Speedway’s 60th anniversary,” stated Jack Soden, CEO of Elvis Presley Enterprises. “No doubt that Elvis would be delighted to support the celebration.”

As a struggling, 19-year-old singer in October 1954, Presley and his band began traveling from one performance to another by car. To make the hectic, grinding schedule work, band members often slept in the car between gigs when they weren’t taking a turn at the wheel. Band cars had to be large, comfortable, fast, and stylish, which narrowed the field in the mid-1950s to the powerful V-8 engine Lincolns and Cadillacs.

Contrary to legend, the famous pink ’55 Caddy was not the king’s first car as a traveling musician. In January 1955, Presley bought a 1951 Lincoln, which his bass player totaled in March. The singer replaced the Lincoln with a used, pink-and-white 1954 Cadillac that caught fire and burned on the side of the road in June. To keep Presley happy and mobile, his manager helped the singer finance a new Cadillac Series 60 Fleetwood Special on July 7, 1955.

Cadillac’s Fleetwood sedan came equipped that year with a 331ci, 250hp V-8 and HydraMatic automatic transmission. Measuring 227 inches from end to end, it was 2.5 inches longer than today’s Chevrolet Suburban full-size SUV and would seat six comfortably. It came standard with luxury equipment such as power windows, power brakes, and a power-adjustable driver’s seat for $4,728.

Presley’s four-door was loaded with optional air conditioning, dual-speaker radio, a pair of spotlights, and Cadillac’s high-tech Autronic-Eye sensor, which automatically dimmed the car’s headlights when it detected oncoming traffic. The Fleetwood could be ordered in one of 200 color combinations; Presley’s car was blue with a black roof when he bought it. He had the body repainted pink so the sedan would match the pink-and-black color scheme Presley had popularized with his suits.

On Sept. 2, when the car was less than two months old, the Caddy was in an accident while the band was performing in Texas. Presley had the Cadillac repaired and repainted in the now-familiar pink and white color scheme. He gave it to his mother Gladys, who had no driver’s license.

Today, any finned Cadillac painted pink has come to symbolize Elvis Presley’s early career and the birth of rock ‘n’ roll. Thousands of tribute cars – usually convertibles from the late 1950s driven by Elvis Tribute Artists and car collectors – can be seen around the world at car shows and in parades, but the original Elvis pink Cadillac will be on display during all four days of the April 2–5 Pennzoil AutoFair at Charlotte Motor Speedway.

MORE INFO:
The Pennzoil AutoFair features more than 50 car club displays and more than 10,000 vendor spaces offering an array of automotive parts and memorabilia. More than 1,500 collectible vehicles of all makes and models will be available for sale in the car corral that rings the 1.5-mile superspeedway. In addition, kids can enjoy face-painting, bounce houses, and other games and entertainment in the Play Zone. Hours for the April 2-5 Pennzoil AutoFair are 8 a.m. to 6 p.m. Thursday through Saturday and 8 a.m. to 4 p.m. on Sunday.

TICKETS:
Single-day tickets are $13 each day for adults. Admission is FREE for children 13 and under with an adult. A 4-Day Weekend Pass is available for just $32. To buy tickets, AutoFair attendees can call the speedway ticket office at 1-800-455-FANS (3267), shop online at www.charlottemotorspeedway.com, or buy them at the gate.

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From Graceland to Raceland: Elvis’ Pink Cadillac to Headline Charlotte Motor Speedway’s Pennzoil AutoFair (2024)

FAQs

Who did Elvis give a pink Cadillac? ›

Once the car was finished Elvis gave it to his mother Gladys as a gift. Mrs. Gladys Presley never had a driver's license, and Elvis drove the car with the members of his band for most of 1955–1956.

How much is Elvis pink Cadillac worth? ›

As one of only 252 ever made, his BMW 507 is reportedly worth over $2 million. The BMW 507 is the most expensive car in his collection, but he has several high-value vehicles in addition to the BMW. His pink Cadillac Fleetwood 60 and 1961 Ford Thunderbird are both worth over $400,000 today.

How many Cadillacs did Elvis own? ›

By 1955 he'd bought his first Cadillac, a brand he would continue to be particularly fond of for himself and his closest friends and family, allegedly giving away over 200 Cadillacs during his career! Here are eight iconic cars from Elvis personal car collection.

How much did Elvis pay for Graceland? ›

Eager to find a rural refuge away from wild fans and the pressure of fame, 22-year-old Elvis Presley purchased his Graceland estate on March 19, 1959, for $102,500 — or more than $900,000 in today's money. The property came with its famous moniker already in place.

Where is Elvis Pink Cadillac now? ›

After signing his first record deal, Elvis purchased the 1955 Cadillac Fleetwood 60 that he had custom-painted in pink for his beloved mother (who did not even have a driver's license). Today, the car is on display at the Automobile Museum at Graceland in Memphis, Tennessee.

Can you buy a pink Cadillac? ›

You can't go to a Cadillac dealer and buy a used vehicle that's painted Mary Kay pink. It's exclusive to Mary Kay,” says Ed Peper, vice president of General Motors Fleet. At the time of her death in 2001, Mary Kay Inc. had over 800,000 representatives working in 37 countries. The company has grown since then.

What was the last car Elvis bought? ›

He was still buying cars toward the end of his life, and this 1976 Cadillac Seville is one of the last vehicles he purchased. At the time the all-new, downsized Seville was downright revolutionary for the Cadillac brand, and clearly found an audience with The King himself.

Did Elvis buy a lady a Cadillac? ›

Elvis famously bought a gold-and-white Cadillac Eldorado for bank teller Mennie Person on a whim: after he saw the woman admiring his custom Cadillac limo outside Memphis' Madison Cadillac, his favorite dealership, he brought her inside the showroom and let her take her pick of their inventory.

Who owned the first pink Cadillac? ›

It was Mary Kay Ash, the successful makeup maven and owner of Mary Kay Cosmetics, who kept the pink Cadillac in the forefront of the public eye. In 1967, Mary Kay purchased her first Cadillac and had the dealer paint it the same color as the hot pink lipstick and eye liner in her purse.

Did Elvis have a black Cadillac? ›

Also in 1956, Elvis bought a 1956 wisteria-and-white Lincoln Premiere hardtop coupe and a white 1956 Continental Mark II. Elvis also bought a 1958 black Cadillac Limousine.

What was Elvis's favorite dessert? ›

Elvis Presley's Favorite Whipping Cream Pound Cake.

How many Harleys did Elvis own? ›

Presley owned at least a dozen Harleys; he bought his last motorcycle, a Harley FLK touring bike, not long before his death in 1977.

How much did Elvis pay for the Cadillac? ›

So how could a dealership sell a Seville for nearly quadruple the price, much less to someone as famous as Elvis Presley? Let's first show that Elvis did indeed pay $44,349, because the Mecum auction has a copy of the check in their documentation.

Who owned the first Pink Cadillac? ›

It was Mary Kay Ash, the successful makeup maven and owner of Mary Kay Cosmetics, who kept the pink Cadillac in the forefront of the public eye. In 1967, Mary Kay purchased her first Cadillac and had the dealer paint it the same color as the hot pink lipstick and eye liner in her purse.

What happened to Elvis Presley's gold Cadillac? ›

Elvis' Gold Cadillac went on display at the Country Music Hall of Fame in Nashville, Tennessee, in 1977, and you can still see it there today.

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